Skip to content
Email marketing · made in Australia

Send the word out.

Bush Telegraph is email marketing for Australian businesses that don't have a marketing department. Build a campaign, muster your contacts, send it, and see exactly what landed.

Campfire is free forever: 500 contacts and 1,000 emails a month. No credit card, no sales call.

  • No lock-in contract
  • Cancel any time
  • Your contacts export as CSV
What you get

Everything the word needs to travel

The whole job in one place -- writing it, keeping the list straight, sending it, and finding out whether anyone read it.

Campaigns and templates

Build the email in the editor or start from a template. Preview it, send yourself a test, then send it now or schedule it for Thursday morning.

Contacts, audiences and segments

Import a CSV, tag people as you go, and cut the list into segments -- regulars, lapsed, everyone north of Roma. Export it all back out whenever you like.

Automations that run themselves

Start a series when someone signs up, when a tag goes on, on a date, or from the API. Set the steps once and it keeps going without you.

Surveys and polls

Ask a question, share a short link, and read what comes back -- with crosstabs and sentiment on the written answers, not just a pile of raw responses.

Signup forms for your site

Embed a form on your website. Anyone who fills it in lands straight in the audience you chose, tagged and ready for the welcome email.

Reporting, and an API if you want one

Opens, clicks, bounces and unsubscribes, per campaign and per contact. Or pull the same numbers over the REST API with your own key.

A mob of cattle moving through long grass under a clear sky

Why the name

The bush telegraph is how word gets around out here.

From one place to the next, until everyone who needs to know, knows. That is still the whole job: the people on your list hear from you, and you hear back.

Red cattle grazing in dry grass with scrub behind them
How it works

Three steps, and you have sent your first campaign

Nothing to install, no onboarding call and no implementation partner. Sign up and you can have your first campaign out the same afternoon.

1

Muster your contacts

Import a CSV from wherever the list lives now, add people one at a time, or put a signup form on your website and let it fill itself.

2

Write it once

Start from a template or a blank page, drop in your images, and send yourself a test until it reads the way you would say it.

3

Send it, and see where it landed

Pick an audience or a segment, send now or schedule it, then watch the opens and clicks come in against real contacts.

Built to actually arrive

Sending is the easy part. Landing in the inbox is the job.

An email that goes to spam may as well not have been sent. The plumbing that keeps that from happening is built in, and you do not have to know it is there.

  • Sends are paced, not dumped. Everything goes through a queue that throttles per receiving domain, so a big campaign does not get you rate-limited or blocked.
  • It is sent from an address that is set up to arrive. Every campaign goes out from Bush Telegraph's own authenticated address, signed and authorised for our domain, with your name on it.
  • Unsubscribes are handled for you. Every campaign carries a working unsubscribe link; the contact is marked on the spot and never mailed again.
  • Opens, clicks and bounces are recorded against the contact -- not just as a total on a chart, so you can see who is actually reading.

And a few things we don't do

  • No lock-in contract. It is month to month, and cancelling takes one click.
  • No surprise overage bill. You hit the limit and stop, rather than finding out later.
  • We do not sell, rent or mail your list. It is your list.
  • The free plan does not expire into a trial that needs a card.
Pricing

Three plans, and the first one is free

Everyone starts on Campfire. Move up from Billing in your account when the list outgrows it, and cancel back to Campfire whenever you like.

Campfire

Getting the word out for the first time

Free
Free forever, no card
  • 500 contacts
  • 1,000 emails a month
  • One audience
  • Segments and tags
  • Campaign builder and templates
  • Signup forms, surveys and polls
  • Opens, clicks and unsubscribes tracked
  • Email support

Station Owner

Sending at scale, all year round

$49/month
Billed monthly, cancel any time
  • Unlimited contacts
  • Unlimited emails
  • Unlimited audiences
  • Segments and tags
  • Automations
  • REST API and your own API keys
  • Priority support
  • Everything in Stockman
  • Support straight from the people who build it

Ready to send?

Campfire takes a couple of minutes to set up and stays free. If it turns out not to suit you, take your contacts with you -- they export as a CSV, same as they came in.

Create your free account

Questions first? support@bushtelegraph.ai